Are those buying signals: Or is she just pleased to see me?

Most sales people especially those who learnt their trade in the 1980’s and 90’s would have been trained to look and listen for “buying signals during a sales pitch. Mark Dembo, President, of Lexien Management Consultants, has been in sales and marketing for more than 20 years and he has an interesting view on the [...]

How to Steal Your Neighbours Business!

During a recession trade can get dirty, where distributors worry about being paid, customers are reluctant  to hand over deposits and employees fret whilst keeping an eye out for another job.  But according one expert  John Quelch, Professor of Business Administration at Harvard Business School, this is not the right time to slash your sales [...]

You Score With Hi-Tech Marketing

Marketing new high technology products and services is a critical issue facing businesses and in particularly new start-ups. Entrepreneurs in particular beaver away for months and even years, overcoming major technical problems, developing a product that still has no customer focus.
The problems of small start up businesses entering new markets with a new product is [...]

Are you a Farmer or a Hunter?

Older managers may recall a cutthroat scene in the last recession during the early 90’s when it became fashionable to steal your neighbour’s business. Many firms failed to react swiftly enough cutting costs too late and too little. Perhaps worse was when they finally started to wield the axe they failed to discriminate chopping their [...]

MTELS Latest

• Marketing Features
• How do you get more sales?
• Are those buying signals: Or is she just pleased to see me?
• How to Steal Your Neighbours Business!
• You Score With Hi-Tech Marketing