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Marketing Features

Published: March 20, 2009

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NEWS


How do you get more sales?

Published: March 6, 2009

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Here are the variables that will affect every sales campaign you care to implement:
Location
Timing
Your product or service
The competition
Branding and Trust
Location - location, location, an expression full of clichés with little need of explanation.
Timing - product launches depend on crucial timing be it economic, seasonal or demographic. It is no good launching a new product targeting [...]


Are those buying signals: Or is she just pleased to see me?

Published: February 26, 2009

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Most sales people especially those who learnt their trade in the 1980’s and 90’s would have been trained to look and listen for “buying signals during a sales pitch. Mark Dembo, President, of Lexien Management Consultants, has been in sales and marketing for more than 20 years and he has an interesting view on the [...]


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